For the Cultural Olympiad of the 2012 London Olympic Games, Studio NAND created emoto, a dual-part project consisting of both an online visualization and a physical installation that captured the collective response to the London 2012 Olympic Games.
Millions of Tweets concerning the Olympics were gathered to determine the collective sentiment on individual topics such as events, players, and teams.
In the online visualization, we have created two different perspectives onto the data. Using a combination of two interactive views, users were able to explore the ebbs and flows of discussions online.
The Topics View, focused on communicating how much positive or negative attention each event, athlete or social topic was generating at each moment and over time. The anecdotal and ephemeral was seen in the Message Stream View which showed Tweets in real-time as they were posted around the world.
The information collected in the online component created an extensive profile of the games which was documented in an interactive installation at the WE PLAY closing exhibition. Visitors could navigate a generative physical sculpture representing all responses over time with overlayed information from posted Tweets.